SEO – Backlinks Fulfill Distinctive Intentions

Browsing engine optimization (SEO), one of the main things to do is acquire backlinks. Backlinks are simply just inbound links from other websites to your website. These are important for all reasons, but did you realize that backlinks can serve different purposes? Below I’ll discuss the main purposes for acquiring backlinks.

Indexing Frequency

Often people are so focused on how to obtain one-way links to be able to boost a site’s Page Rank (PR) which they forget a very important purpose behind the backlink. Indexing frequency relates to how often a research engine spider visits a site. The sole proven method for creating more frequent visits by spiders is to own a lot of inbound links. Since many people know, the search engines arrived at your website by following links from other sites. The more links you’ve coming from other sites, the more often they will come. Therefore, with regards to indexing frequency, the more total links you’ve got the more often the spiders will come. What this means is that there’s still reason to obtain as many “whatever” links as possible. They don’t have to be related, or one-way. Unrelated reciprocal links which are’follow-able’will serve this purpose well. That is not saying that is all that’s necessary to do. (SIDEBAR – Be cautious about no-follow links. They’re useless since the SE spider won’t follow it. It serves no purpose for SEO. Always maintain your list of links and watch those that CHANGE to no-follow later. This is the new trick; offer do-follow links in the beginning, then change them to no-follow later.)

Page Rank

This concept is usually misunderstood. Google is the only real se which is why page rank matters at all. The key thing to know is that Page Rank has little regarding where the site will rank on the Search Engine Results Pages (SERPs). It’s rather a cumulative ranking predicated on other sites that connect to your site backlink pbn. Page Rank affects page rank. The more higher-page-rank sites link for your requirements, the bigger your page rank can get. But… so what? This doesn’t directly impact your SERPs. However, to build page rank you will need to find quality one-way links that have high page rank. So for this purpose, specifically targeted links are necessary.


For the prior two purposes, related content is not very important. It’s, however, extremely important with regards to SERPs. It’s regarding where your website ranks in the se for specific keywords. It’s the best goal of SEO in the initial place. Having good links from sites with related content affects SERPs significantly more than whatever else regarding linking. Having one-way, contextual links work best with this purpose. A link coming from an “Authority” site of related content is supreme. Never mind those offers to submit one to 1200 directories, or get 1000 blog comments and social bookmarks for you. That sort of rubbish “may” help with indexing-frequency, but definitely not SERPs. Only good quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are not easy to obtain, but just a few of these could make a great difference.

So, when evaluating your SEO link campaign, you’ve to recognize that you are able to do many things as long as you understand the goal of what you are doing. Acquiring a lot of random directory links and reciprocal links increase spider visits. Seeking out high Page Rank sites can help improve your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites can help improve your SERPs. That’s all there’s to it; easy, right? Not really.


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